Optometrists and other eyecare professionals have a very important relationship with their patients. However, they can sometimes be more concerned about operating their business versus training their frontline staff.
Pearle Vision recognizes the importance of this doctor-patient relationship as a key to building loyalty for the brand. Loyalty360 caught up with Doug Zarkin, CMO of Pearle Vision, to discuss the constructs of both the B2B and B2C relationship.
Do you help the....