“Ours is a young program,” says Kristi Gole, director of loyalty marketing for Global Hotel Alliance, or GHA. “We launched about seven years ago and really started seeing some great results last year in terms of direct marketing efforts. We ramped up our website and launched an app, driving a 103% increase in ecommerce revenue YOY, and recently launched additional languages on the site which are already contributing 13% to total ecommerce revenue. We also initiated a more....