Harry & David is a gourmet fruit and gift basket retailer that operates out of Medford, Oregon, where it has produced peaches, pears, handcrafted baked goods, and wine for more than 80 years. Recently, the company redesigned its brand image to appeal to a broader range of shoppers and cultivate meaningful relationships with customers. The redesign is centered around the idea of sharing and engages with customers on an emotional level to demonstrate the unique experiences the company has....