Gaining a bigger slice of the market is tough for pizza restaurants. Whether they are part of a chain or a local mom and pop, the competition in almost every town is fierce. Pizza Ranch, a popular chain in the Midwest, focuses on its sit-down business but is very conscious of efforts by competitors to gain market share via the digital space. It is also looking at ways to be agile in individual markets.
“One thing that we have learned in the past year, and one direction that we....