With the Major League baseball season set to open on Easter Sunday, the New York Yankees topped the 21st annual Sports Fan Loyalty Index released this week by Brand Keys.
Robert Passikoff, Founder and President of Brand Keys, told Loyalty 360 that the Sports Fan Loyalty Index is released four times per year – one each for Major League Baseball, the NBA, the NHL, and the NFL.
Passikoff said the Sports Fan Loyalty Index was designed to help professional sports teams identify precise fan loyalty rankings in their home and national....