On Jan. 7, Walt Disney Parks and Resorts officially released information on MyMagic+ and its components FastPass+ and MagicBand. Based on NextGen technology, MyMagic+ is the company’s newest initiative utilizing technology to enhance guest experiences in the theme parks.
According to the Disney Parks Blog, MyMagic+ will be first unveiled in stages at Walt Disney World Resort (WDW), beginning with guests staying at official WDW hotels, those who purchase a PhotoPass package and Annual Passholders.
MyMagic+ is a Disney vacation planning and management system that is one of the outcomes of the company’s investment in NextGen technology. In part, MyMagic+ will uses radio frequency identification (RFID) to help guests customize their trips as well as helps Disney to both track guests’ behavior and personalize guests’ vacation experiences.
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