Now, more than ever, experiences drive customer loyalty. It’s hard to beat an authentic customer experience that can make people feel good. And what’s more of a ubiquitously cherished and emotionally resonating cultural feeling than recapturing the sensation of a Friday?
Over five million Vodafone customers certainly understand the great feelings usually associated with the final working day of the week, which is why so many have participated in the telecommunications company’s newest loyalty program initiative.
The program is called “Fantastic Fridays,” and it purports to give “that Friday feeling” to members of the popular loyalty program.
“Fantastic Fridays” gives customers access to a host of New Zealand’s most exciting sporting competitions, music events, 2-for-1 movie showings, and more. It’s only been in effect for one year, and the results speak for themselves.
Matt Williams, Vodafone Consumer Director, said that he has been “blown away” by how may Kiwis have excitedly taken to the program. 
“We reward people with things they love purely for being a Vodafone customer,” Williams said. “Great rewards are crucial, but it’s also making sure our customers are the first to grab tickets to the best concerts and have access to that money-can’t-buy experience - like meeting Six60 or Lorde after their performances. Through our exclusive partnerships and deals, we’re able to offer Kiwis rewards that many others can’t – and there’s more of that in-store. Customers should keep an eye out for new partners who’ll be bringing new rewards to Vodafone Fantastic Fridays in the coming months.”
Another part of the program’s appeal is that it allows members to redeem rewards instantly via a mobile device.
“We can redeem the offer on our smartphones while we’re having dinner, then half an hour later – we’re at the movies,” said Jasmine Pearson, Avid movie fan, Tauranga resident, and Fantastic Friday member.
This is common sentiment among many of Vodafone customers, the vast majority of which also use their smartphones to engage with the program.
“Almost 80% of our customers have a smartphone and they’re using their devices to redeem their Vodafone Fantastic Fridays offers: 95% of prepay deals and 65% of movie tickets are redeemed via a mobile device,” Williams said. “Given smartphone adoption is increasing all the time, we expect 100% of Fantastic Fridays customers will be using digital self-service to access their deals in the next 2 years.”