What would you do for $10? It’s a question that marketers spend millions of dollars attempting to figure out every year.
The Time Is Money national study surveyed adults across the country on their willingness and price expectations to participate in a wide range of marketing engagement scenarios including getting a quote online, listening to an in-person sales pitch and taking a mobile survey. The survey was funded by Parago, a global incentives and engagement company.
The study, which found cost thresholds for numerous....