Genesys, a global omnichannel customer experience solutions provider, recently commissioned a study by The Economist Intelligence Unit (EIU) titled, “The Value of Experience: How the C-suite Values Customer Experience in the Digital Age.” The study revealed a significant connection between brands that prioritize investments in customer experience and profitability.
This is especially true when customer experience support begins at the C-Suite level and is integrated across all channels to seamlessly engage customers at every....