Telecom Companies Need to Focus on Data and the Customer Experience

Telecom companies must focus on data and the customer experience, according to the annual Econsultancy/Adobe Digital Trends briefing report. Research shows that telecom marketers are twice as likely as other companies (19% vs. 10%) to view big data as an exciting opportunity for the next 12 months.   According to the report, customer experience emerged as the foremost opportunity across all sectors (20%), but telecom companies don’t seem to give it the same level of importance (15%). The second thing telecom companies should....