Pick up the pace.
That’s one of the primary messages in a recent survey of more than 2,700 U.K. consumers—54% of respondents reported that they believe that it takes too long to earn rewards in loyalty programs.
Yes, the survey measured responses of consumers across the pond, which may not translate directly to consumers far further west, but some of the responses are a bit eye-opening in general, and can lead to questions and perspectives that you might apply to your own customer base.
For example, the survey, conducted by....