SAP AG (NYSE: SAP) today announced the findings of its third consecutive GSMA Mobile World Congress survey, which found that 53 percent of industry leaders believed that improving customers’ retail experience would be essential to creating a successful mobile payments scheme. The survey is aimed at addressing top issues facing mobile commerce service providers and reflects the sentiments of mobile operators, fixed telecommunication providers, over-the-top (OTT) players and other global mobile industry executives.
Survey results....