A good customer experience is often a way to generate brand loyalty. If a consumer comes in contact with your brand and finds that the interaction has gone beyond expectations, leaving him or her feeling delighted, that consumer is probably more likely to come back.
Customer experience, therefore, is king.
That’s what Voice of the Customer specialist eDigital Research confirmed with the results of their latest consumer research. However, the research indicated that customer loyalty continues to remain low overall in the UK....