For many, the combination of chocolate and peanut butter is an engaging experience unlike any other. For Reese’s Peanut Butter Cups and ESPN, their new partnership on the New College Football Initiative is a multi-year deal that aims to provide the “perfect” experience in college football.
Brand loyalty and customer engagement are intricately involved in the Reese’s brand and in college football across the country. The Reese’s brand is an official sponsor of the new College Football Playoff (CFP), official....