For Punchcard CEO Andy Steuer, his philosophy on customer loyalty is the reverse of several marketers around the world.
“We have all been trained as marketers that the transaction is the end point of the conversion funnel,” Steuer explained to Loyalty 360. “At Punchcard, we have flipped the funnel on its head, changed this end point of the transaction and turned it into the entry point to the next transaction by creating ways that retailers can incentivize consumers to buy with them again.”
Loyalty, Steuer said....