What Retailers Need to Do to Provide a Strong Customer Experience with Digital Gift Cards

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According to a new benchmark report from RSR (Retail Systems Research) titled, “Digital Gift Cards: A Key Indicator Of Omni-Channel Alignment,” more retailers are offering digital gift cards online to boost customer engagement, yet, they also must think about the shopper’s process and how they enable it across multiple digital touch points. Retailers that want to provide a strong customer experience for digital gift cards need the....

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