There is myth that says it’s difficult to engage audiences with online video content, and it’s one that Pitney Bowes is going to dispel. The truth is that online video can be one of the most effective ways to market and sell a product. But it is also true that the fragmented attention spans of viewers can sometimes last only seconds, which does present a challenge that must be overcome.
The solution is to combine personalization with customized interactivity to increase the engagement of viewers. It’s called personalized....