Digital marketers, take notice: Customer engagement in 2015 will heavily involve online research for information search, products and support to help consumers achieve their New Year’s resolutions.
A just-released survey from Kentico reveals that digital marketers will have more resolution-minded customers to cater to in 2015, offering marketers opportunities to gain more brand loyalty.
According to the survey, 31% of web users planned to make resolutions for the New Year. Of those who plan to make resolutions, 33% intend to search....