Companies deemed “strong performers” (those that were the in the top third of the sample in terms of following best practices for customer engagement) reported better business metrics than those that did not, and 86% of strong performers in customer engagement saw an increase in the previous year’s revenue, according to a white paper released by customer engagement agency Rosetta.
What’s more, the research reveals that strong performers were 2.2 times more likely than others to have experienced an increase in market....