Personalization directly influences customer engagement according to Maxymiser’s research study titled, “On the Road to Multichannel Travel.”
The report examines how consumers use online and mobile devices to browse, research, and book travel plans, as well as the impact of an optimized and personalized experience on customer loyalty, engagement, and revenue.
According to the study, 46% of respondents cited personalization – whether it takes the form of geo-location targeting or behavioral targeting – as a....