According to Brand Keys consultancy’s annual national survey, 65% of the consumers interviewed indicated that they used or planned to use their mobile devices to research shopping options for the upcoming holiday season.
While spending is expected to be strong during the 2013 holiday season, the survey predicts that actual per-retailer spending may be down by as much as 5% as shoppers seek deeper discounts to save money.
Increased use of mobile outreach and planning, coupled with an increased number of retail-developed mobile apps....