Hyper-Local Reporting Shows Over 150 Newspapers Offering Groupon-Like Programs
SAN DIEGO—Local consumers hungry for Daily Deals are breathing new life into the newspaper industry with new sources of revenue, according to tracking reports from Monster Offers (OTCBB:MONT), a leading mobile banking solutions provider and Daily Deal aggregator. Monster Offers industry tracking finds that daily deals were purchased by more than 250,000 customers in March alone. Paid subscribers to local newspapers offering Daily Deal programs are estimated to include an audience greater than 18 million households.
Monster Offers has been tracking the Daily Deal industry since July 2009 and releases proprietary data on a monthly basis to subscribers of its Deal Reports. Other Monster Offers clients receive ongoing competitive tracking and analysis about local deals and insights about popular categories and sales trends.
Top-performing newspaper programs can generate hundreds of thousands of Daily Deal revenue on a monthly basis. For example, the San Diego Union-Tribune has led the pack each month since the first study was released in August 2010, earning more than $600,000 of revenue in March 2011 alone. As publishers become more savvy and invest in customized Daily Deal programs, Monster Offers anticipates the size of the newspaper Daily Deal market could double in revenue every 90 days.
MONSTER OFFERS QUOTE
“With local print and online resources to leverage, newspapers are a natural fit for offering the best local Daily Deals for its subscribers. After all, who knows Phoenix better than the Arizona Republic and who knows Fayetteville better than the Northwest Arkansas Times? And by using Monster Offers Hyper-Local Daily Deal Reporting Program, local newspapers have more tools to increase revenue while satisfying the consumers’ appetite for great deals.”
- Paul Gain, CEO of Monster Offers
Other top performing deals offered through local newspapers in March, included:
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5,457 people who will sail to Catalina Island (Orange County Register)
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3,534 will get their fill of frozen yogurt (Virginian Pilot); and
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2,847 will enjoy dinner and live music at a downtown gourmet supper club (San Diego Union-Tribune).
About Monster Offers:
Monster Offers is a leading mobile banking solutions provider and Daily Deal aggregator, collecting daily deals from multiple sites in local communities across the U.S. and Canada. Focused on providing innovation and utility for Daily Deal consumers and providers, the company collects and publishes thousands of daily deals and allows consumers to organize these deals by geography or product categories, or to personalize the results using keyword search. The company will introduce new mobile technology in 2011 to address unmet category needs in areas such as loyalty, rewards, payment processing, merchant services, and a Daily Deal eWallet. Monster Offers recently launched its Hyper-Local Daily Deal Reporting Program, designed to help providers improve the revenue and profits of local and regional Daily Deal programs. More information can be found by visiting http://www.monsteroffers.com.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2010, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the result of any revision to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
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