Customer acquisition and retention are two massive goals for any brand. So what can brands do to achieve success in these areas? Mobilize the customer journey to create loyalty-driven interactions is the key to customer acquisition and retention, according to the June Consumer Data from Yankee Group’s 2013 U.S. Mobile Marketing and Commerce Survey.
According to the June Consumer Data, consumers definitely want their mobile loyalty programs evidenced by the following statistics:
47% of consumers wish more stores offered....