The biggest return on mobile today for retailers is not transactions, but increased customer loyalty and personalization, according to a study by EpiServer.
EpiServer surveyed retailers at the recent Internet Retailer Conference & Exhibition (IRCE 2013), and found that 46% of retailers who already have a mobile strategy in place and 74% of retailers who are planning to implement a mobile strategy in the coming year use mobile primarily to increase customer loyalty and/or to provide a more personalized experience for consumers.
Of....