It’s no secret that mobile commerce has been moving at an incredibly fast rate in recent years. Customer engagement these days tends to revolve more and more around mobile devices.
“Mobile commerce is definitely a reality this holiday season,” Haresh Kumar, VP Marketing, Moovweb explained to Loyalty360. “Consumer behavior shifted from mostly searching and browsing on mobile to making purchases on mobile at a much higher rate at all hours.”
According to Moovweb’s 2015 Mobile Holiday Shopping report....