Competition among the car care industry is tough. Customer engagement marketers looking to build brand loyalty in this industry are not only competing against a host of national, regional, and local shops, but they are also competing for the time of busy consumers, many of which are constantly being pulled in multiple directions at once.
These were among the considerations behind the design of two new customer engagement campaigns from Meineke, one of the nation’s leading automotive car care and repair brands.
The first comes via a....