MasterCard and Parkeon have teamed up to boost customer engagement and the customer experience for patrons using parking meters. The recent launch of “City Connector” comprises a service that transforms parking meters into retail hubs for local shops, restaurants, and experiences.
The couponing platform turns Parkeon’s on-street meters into a communication channel for communities by delivering offers and services from local businesses. The first implementation went live in Downtown Las Vegas, and MasterCard and....