Most brands want to understand who their loyal customers are, but few know how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from transactional loyalty toward true brand loyalty.This compelling topic will be the highlight of a session at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.....