It appears that participation in loyalty programs is growing, which is good news for brands seeking to leverage one as a viable customer engagement strategy.
This is especially true in Australia where there are currently higher numbers of active loyalty program members than ever before. Directivity, a strategic loyalty consultancy, and Citrus, a retention agency, determined this after they completed a consumer research and customer loyalty report called “For Love or Money.”
What’s more, and probably of intent interest to....