Loyalty Generators, compact devices with a touch screen, were installed in three Korablik stores−a large Russian chain that sells children’s goods. Customers identify themselves by scanning a loyalty card, and then he or she has an option to pick up and print the relevant coupon out of the list generated individually for him or her on the device’s screen. The coupon contains detailed information about the item, the amount of discount and the valid period of the offer.
The technology behind Loyalty Generators was....