Session to focus on how CFL Franchise Changed Its Culture to Become an Iconic Brand in Canadian Professional Sports
How does a brand lead its workforce toward creating compelling experiences? How does it transform its culture to turn every customer into a fan? Gregg Sauter, Vice President of Business Development and Marketing, Saskatchewan Roughriders Football Club, will tell the fascinating story of this professional football team in the Canadian Football League at the 7th Annual Loyalty Expo, presented by Loyalty360 – The....