The “Big Data” conversation has gained momentum since late last year.
An October 2011 study from McKinsey & Company found the greatest number of marketing executives worldwide (32%) felt the ability to generate and leverage deep customer insights was the most important digital challenge they faced.
According to eMarketer, since then, discussions have become intense as marketers learn more about Big Data's holistic, integrated approach to marketing.
Unfortunately, most companies are still in the early stages of....