JetBlue Airways wants to make the customer experience something more than just a flight. Through its partnership with Responsys, a provider of email and cross-channel marketing solutions, JetBlue hopes to build personalized customer relationships through more sophisticated digital marketing.
Responsys already works with 12 global airlines, including Deutsche Lufthansa, Southwest Airlines, and United Airlines.
JetBlue will use the Responsys Interact Suite as its technology platform to create more individualized, orchestrated, and....