A considerable portion of the hospitality industry’s revenue can come from companies booking accommodations for groups of business travelers or space for large corporate events. It makes sense then that hotels would want to structure a loyalty program to secure the business of this lucrative customer class.
With over 4,700 hotels across nearly 100 countries worldwide, InterContinental Hotels Group (IHG) is in a prime position to seek the customer loyalty of these business travelers, which is why it has just announced plans to bolster....