MARKHAM, ON, March 16 - A new IBM (NYSE: IBM) global survey, including 4,000 Canadians, reveals we are more loyal than most to our primary retailers. The study also revealed technology is giving Canadian shoppers a new source of power, driving an increasing need for retailers to engage them with more personalized promotions and offerings, and reach them via social media rather than relying strictly on traditional marketing.
The survey, which included an additional 28,000 consumers from five other countries, demonstrates the changing....