The major hotel brands have been in the news lately for their loyalty program changes. While this has primarily been because of the tightening of how points for free nights are distributed, IHG announced even bigger changes earlier this week. Priority Club Rewards, which IHG said has 71 million members, will be renamed IHG Rewards Club in July and the program will offer free Internet to all Elite status members from July 2013 and extending to all members during 2014.
To find out more about this and how the Crowne Plaza brand....