Two-thirds of Corporate Travel Managers say that hotel loyalty programs play at least a “slightly important” role in their negotiations with hotels and one in five say they play a “very important” or “extremely important” role, according to new research from the GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA).
The study, Making Hotel Loyalty Programs Work for You and Your Travel Program, sponsored by Hilton Worldwide, surveyed more than 200....