The Kroger Co. is pumping up its fuel discount program, more than tripling the number of grocery stores where regular shoppers can get up to a $1-a-gallon discount on a tankful of gas.
The nation’s largest traditional grocery chain has pointed to the fuel discounts as an increasingly successful way to build sales as U.S. households see a rising share of their spending going to gas. Kroger officials said Friday the increase from a maximum 10 cents off per gallon to $1 has rolled out in markets such as Atlanta and Phoenix in time for Memorial Day weekend travel.
Loyalty-card users get 10 cents off a gallon for every $100 spent on groceries. The deal had been capped at 10 cents per fill-up in most markets.
“Especially with gas prices taking a bigger chunk out of household budgets, our customers appreciate being able to save where they can,” Kroger president Rodney McMullen said in statement.
Read the full article here.