Joseph Adriano, Manager of Marketing Strategy for Xerox, told Loyalty 360 that the company hopes the launch of the new Genuine Xerox Rewards loyalty program creates more of a direct relationship with its customers.
“We don’t have a direct relationship with the customers and this program gives us an opportunity to establish more of a direct relationship with our customers who use Xerox Genuine Supplies,” Adriano said.
The idea behind Genuine Xerox Rewards, Adriano explained, is to focus on non-cash rewards with a....