Ashley Sheetz, Chief Marketing Officer for GameStop, shared with attendees during a session titled, “If You Can’t Control It, Enable It!” at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association, that a few years ago the company had volumes of data, but couldn’t tie it to specific individuals and garner personalization and relevance.
“This idea came about five years ago or so before we built out a loyalty program,” Sheetz said....