Can Free Wi-Fi Pave the Way for Hotels to Gain More Customer Loyalty?
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Starwood Hotels recently announced that, beginning Feb. 2, 2015, free internet access will be available to Starwood Preferred Guest loyalty-program members who book their hotel stays through Starwood’s digital channels, including the company’s corporate and brand websites and mobile sites, as well as the SPG app. Several other hotel chains—including Mandarin Orientals, Four Seasons Hotels, the Ritz-Carlton, and Hyatt Hotels—also plan to offer free Wi-Fi to its guests. And free Wi-Fi will be made available to Hyatt....

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