Marketers should focus on technology, customer loyalty, and free shipping according to Synchrony Financial’s study titled, “Driving Shopper Engagement Through Digital Technology.”
Synchrony Financial’s third annual Mobile Shopper Study gathered insights on how customers view mobile technology while shopping and what they expect in their mobile retail experience. Based on the insights collected, here are striking differences from the 2013 and 2014 studies, respectively:
Overall mobile adoption continues to climb....