FiveStars, a Mountainview, Calif.-based provider of a loyalty automation platform for small and medium businesses, today unveiled its combined loyalty and gift card program, launched in conjunction with its first customer for the product, Hwy 55 Burgers, Shakes & Fries, a 100-store quick-service restaurant chain based in Mt. Airy, N.C.
“We didn’t want to have one gift card program and a separate loyalty program and something else with Facebook; we already wear so many hats,” Neal Dennis, chief operating officer of....