Until 2003, the company’s loyalty programme was managed by an outsourced provider. But as Famous Footwear grew, the costs of running the programme escalated. The company also had inadequate access to and control over critical data. To address these issues and strengthen its marketing and loyalty programmes, Famous Footwear selected Epicor Retail CRM. The solution provides integrated capabilities for customer analysis and segmentation, campaign and loyalty programme management, and real-time targeted communications. Together these....