Engaging customers globally with new technologies will be critically important, according to new research by Accenture that surveyed B2B companies in 13 countries (1,450 respondents at companies that provide products or services to other businesses) to gain deeper insight into how they prioritize and deliver customer experience across sales and service interactions.
Most (71%) respondents indicated that engaging customers using new technologies will be critically important. About 71% respondents based in India believe that their....