e.l.f. Cosmetics, under the umbrella of e.l.f. Beauty, recently announced a multi-year sponsorship with the National Women’s Soccer League (NWSL), becoming the official beauty partner of the league. The collaboration represents the first beauty sponsorship in the NWSL and highlights the commitment of both brands to promote inclusivity, accessibility, and empowerment for women in sports.
Soccer in the U.S. is experiencing significant growth, with the NWSL expanding in popularity and viewership. The league’s average....