What advice would you offer regarding any brand who wants to embark on a Voice of the Customer journey?
Michael Hooper, Director of Customer Research for American Airlines, answered that question during a Wednesday session titled, “Planes, Trains & VoC: How We Use Technology to Deliver Better, Quicker, Smarter (Insights),”at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association.
“Find your champions of your data,” he said....