Bill Brown shops at Kroger at least twice a week and without fail uses his Kroger Plus card during every visit.
“It’s like VISA – I never leave home without it,” said the Amberley man with a laugh and a smile.
Brown knows the card is Kroger’s key to knowing exactly what he buys and when he buys it, but he doesn’t think it’s an invasion of his privacy.
“Not at all because of the savings on the things I like to purchase in the first place,” he stated.
Those savings come in the form of coupons he regularly gets in the mail.
Millions of Kroger customers across the nation get Loyal Customer Mailings at their homes all over the United States as well and it’s not by accident.
They’re the product of data mining.
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