Customer engagement is the No. 1 objective for digital marketing departments, according to a new study released by Mondo.
The study, “The Future of Digital Marketing,” was based on an online survey of 262 digital marketing executives at B2C and B2B companies.
It’s clear to see that digital marketing has picked up steam as a buzz phrase and discussion around it has turned white-hot.
Just consider some eye-opening takeaways from the study:
50%+ of digital marketing hires will have a technology background
80% of....