This article is based on the recent CrowdTwist White Paper, ‘Rethink Loyalty: How Points for Action Drives Engagement & Incremental Sales.’ Click here to download the White Paper.
For any brand with an existing loyalty program, the challenge of retaining customers is greater than ever before. Consumers in 2014 are detectives of their own making: they have access to product information, offers, and online reviews, possess the inquisitive nature to get the scoop on best deals, and will relay their findings to others....